Over the years, in the course of raising north of $25 million for independent films, I’ve learned that “prepping” the project is the most crucial step in making it all happen.
Most film projects go completely un-prepped, and then filmmakers wonder why they never got the money to get their projects going and make their dreams come true. I’ve said this many times: getting in front of an investor with an un-prepped project is WORSE than not getting in front of him/her at all.
Most likely you will never get a second shot because he or she will know you’re not a professional, and you’ve wasted their time with something not ready. On the flip side, present them with a project that has all the I’s dotted and the T’s crossed, and that is when you get the gold. I present to you a crucial aspect of the Prep...
This is sometimes the first thing the investor sees, even before you get to pitch your project! And most times, this is the leave-behind. The critical layout of what the project is, what you’re looking for, and what’s exciting about it.
There are books and books on business plans, some people have made a career out of saying they are the movie business plan guy or gal.
My plans were made on the street, in the battlefields of pitching investors, finding or adding what works, and eliminating what doesn’t. What you have here is the culmination of meeting countless investors, and always listening and seeing what I needed to change to get the close the next time.
This is the same form of a plan I use to pitch my current projects because I know it works. And...
Film Finance Guide — Film Finance Guide
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